Built on thinking. Designed with intent.
Strategy-first brand development for regional leaders.
About Clever Octopus
Clever Octopus is a strategy-first brand studio led by me, Megan Weight, founder, strategic brand developer and the thinking behind every project.
You’ll work directly with me from the first conversation through to final delivery. No handovers. No middle layers. No agency theatre. Just clear thinking, open communication and work that’s built to last.
Clever Octopus was founded to bring depth back to branding. Not trends. Not templates. Not surface-level fixes. Real clarity. Real positioning. Real design.
Before anything is designed, we step back. We define who you’re for, what you stand for, and how you should show up in the market. Because if your positioning is unclear, your marketing will always feel harder than it should.
My approach is grounded in human-centred design and strategic thinking. It’s collaborative, considered and structured. I work with established regional businesses and ambitious founders who understand that a brand isn’t decoration. It’s direction.
This is strategic brand development. Thinking before designing. Clarity before creativiy.
OUR services
STRATEGY & POSITIONING
Clarity before creativity.
We define your position, refine your message, and establish the direction your brand will follow. This is where we identify who you’re for, what you stand for, and how you stand apart. Every design decision that follows is grounded in this foundation.
Brand architecture
Design built on thinking.
We translate strategy into a refined and cohesive visual system. This is where your brand takes shape through structure, hierarchy and considered detail. The result is a brand that feels intentional across every touchpoint.
Ongoing Brand Advisory
Strategic direction as you grow.
We provide continued clarity and creative oversight as your business evolves. This is where new ideas are shaped, campaigns are refined, and momentum is maintained. Your brand stays aligned, consistent and considered over time.
Built on thinking Not trends
We don’t design first and hope it works.
Before anything visual is created, we step back. We define your position properly, who you’re for, what you stand for, and how you need to show up in the market. Only then do we design.
That clarity changes everything.
When your positioning is right, decisions become easier. Marketing becomes sharper. Messaging becomes consistent. Design becomes purposeful instead of decorative.
This is strategy-first brand development.
Foundation over
quick fixes
Our clients don’t come to us for surface updates or fast logo refreshes.
They invest in building a proper foundation, because strong brands are built once, and built well. Not redesigned every two years. Not patched together as the business grows.
We build brands that hold weight. Brands that can scale, stretch, and adapt without losing their core.
Human-centred and commercially grounded
We don’t believe in corporate theatre or over-polished branding that feels disconnected from real people.
Our approach is clever, human-centred, collaborative and grounded in commercial reality. Your brand needs to look refined, but it also needs to work.
That balance is where good design becomes strategic transformation.
OUR SERVICES
This Is How We Can Help You.
DIGITAL
WEBSITES
About Us.
Curious About Our Culture?
Clever Octopus is the brainchild of Megan Weight and Scott Robinson. A creative duo of imagineers! Specialising in digital design, branding and marketing.
In 2022, the pair founded the agency fuelled by a shared desire to launch a boutique-style digital design and branding business in the Great Southern. One that would challenge the conventional agency models and offer CLEVER services to give UNIQUE brands the edge they deserve.
CO FOUNDER & CREATIVE DIRECTOR
Megan Weight
Meet Megan – a dynamic Mother of four, whose journey seamlessly weaves through the vibrant realms of photography, brand strategy, and design.
Born in the artistic landscape of Perth, W.A, Megan’s destiny unfolded amidst a family of artists and creators, setting the stage for her eventual immersion in the enchanting world of design.
Armed with studies in Fashion & Textile Design and a Bachelor of Arts (Design), Megan commenced her odyssey as a professional fashion photographer, capturing the essence of style across W.A.
Her creative journey expanded into multifaceted roles spanning marketing, engagement, graphic design, and events, culminating in her current role as the Co-Founder & Creative Director of Clever Octopus.
Before the inception of Clever Octopus, Megan was the visionary force behind Click Collective, an award-winning branding agency in Albany. In 2022, fuelled by passion, Megan co-established Clever Octopus with her equally fervent co-founder, aiming to provide businesses with holistic, human-centric Brand Strategy, Brand Identity, and Brand Mentoring.
Megan’s fervour lies in empowering businesses and organizations to narrate their brand stories with unparalleled connection and communication.