A chamber to lean on
The Challenge
Since 1892 The Albany Chamber of Commerce and Industry have been supporting business in Albany and the Lower Great Southern by working to create a vibrant and diverse business economy that fosters growth, connectivity, strength and unity. Moving forward into today’s age ACCI approached Clever Octopus to create a brand that represents the future growth and support in the community.
The Idea
Diving into a discovery session with ACCI’s CEO we developed a solid starting point to design the new brand. It’s imperative that we design a brand that shows strength and innovation.
The Solution
We developed a brand for the ACCI that demonstrated a fresh new approach. whilst making sure the community can still connect with the new look. Symbolically the ‘C’ (commerce) and ‘I” (industry) can lean on the Chamber (the circle). The colours represent the water and land that Albany is surrounded in. We crafter multiple brand marks in different variations so they had flexibility for collateral and stationary.
The Last Word
The community have taken well to the re-brand of the ACCI. The Chamber can now move forward with a brand that is fresh and modern.
